As a design duo, sisters Danielle and Jodie Snyder’s aesthetic philosophy has always been based upon a notion of duality, the intersection of their two contrasting points of view. It’s only fitting, then, that this theme served as inspiration for their Fall 2014 DANNIJO
collection, entitled “Boxerina,” which was inspired by two vastly different athletic forms.
“Ballerinas and boxers aren’t necessarily thought of together, but our jewelry is really the juxtaposition of hard and soft, and beautiful and rough,” Jodie told Women’s Wear Daily
The Snyder girls took their semi-annual presentation to a whole new level last Thursday when they enlisted not models but ballerinas from the American Ballet Theatre to display the new collection. And rather than posing, the ballerinas did what they do best: they danced.
“We really wanted it to be a multisensory experience, versus a one-dimensional presentation,” Jodie continued.
The performance, which exploded across the social media world under the hashtag #BOXERina, featured seven stunning ballerinas dancing an original set in front of a pointe shoe-canopied boxing ring. In an impressive display, the girls pliéed, twirled, and flaunted their jewels for two rounds of spectators totaling two hours.
As for the jewelry? The Old Hollywood glam influence of last season’s Noir collection seems to have carried over to this new collection, namely in the form of vintage-inspired cocktail rings, cameo and pearl embellishments and large Swarovski crystal bibs, which were piled onto each dancer in typical DANNIJO
fashion. Large colored stones shone from nearly every piece in hues of deep green, amber yellow, burnt orange and ocean blue. Ever on the cutting edge, the designers were sure to work in major jewelry trends, including a particularly elegant crystal ear cuff and art deco hand pieces.
Our congratulations go out to Jodie and Danielle on yet another fantastic collection!